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The history of the Advent calendar

 (Photo: Getty/iStock)

1 December is when many individuals open the primary door on their Advent calendar. These are so common that few people realise it’s a comparatively modern tradition. This is the story …

Origins

The precursor to the Advent calendar originated in Nineteenth-century German Lutheran homes as a way of counting down the times as much as Christmas. It progressively developed into the printed, windowed calendars of today. 

In the 1800s, German Lutherans often marked the approach of Christmas with small day by day rituals resembling drawing chalk lines on doors. By the late Nineteenth century there are reports of handmade Advent calendars, which were boards or sheets with devotional images hung upon them. One of the earliest known examples of a wood Advent calendar dates from about 1851.

Printed calendars

The first modern commercially printed Advent calendar is credited to Gerhard Lang (1881-1974), a German publisher based in Munich in Bavaria. His father had been a Swabian Lutheran priest, and he was inspired by his mother’s childhood practice of attaching treats or pictures to a chunk of card within the run as much as Christmas. 

In 1903 he printed a “Weihnachts- Kalendar” (Christmas calendar) called “Im Lande des Christkinds” (within the land of the Christ-child) with 24 images which you may put a sticker on. Different variants got here out annually. 

Some of those began on December 6, which is Sankt Nikolaus Tag (St Nicholas’s Day) and was considered the beginning of Christmas within the German tradition, they usually had biblical and spiritual imagery. In 1920, he added little doors or windows for every day, which when opened revealed a picture and sometimes a Bible text. Other publishers soon imitated and expanded this format.

Development

These industrial Adventskalender (Advent calendars) ran from the primary of December through to Christmas Eve (1–24 December) whatever the liturgical Advent. This made them re-usable 12 months after 12 months. By not starting on Advent Sunday the publisher didn’t need to change the numbers every 12 months.From the Twenties many more publishers were producing Advent calendars in Germany, and a few publishers began to supply more secular style calendars with pictures of toys and gifts. In the Nineteen Thirties the thought spread to Austria, Italy and Scandinavia and a few German printers began to export them.  

In 1945 the German publisher Richard Sellmer of Stuttgart began to supply Advent calendars with traditional Swabian folk scenes. He produced these in German, but additionally in English because Stuttgart was within the American zone of occupation, and a few were bought by American servicemen and sent home.

Advent calendars within the USA

In 1953 a German Advent calendar was presented to American President Eisenhower, which showed an outline of a peaceful quaint Swabian town. A photograph was published within the American media showing him sitting along with his grandchildren opening an Advent calendar. They then began to develop into popular within the USA.

Advent calendars within the UK

Meanwhile within the UK, references to Advent calendars noted them as a distinctively German or Scandinavian tradition. They is perhaps seen within the homes of individuals with German or Scandinavian heritage, or some people may need them as gifts from friends in Europe. Some Protestant Advent calendars were imported from Germany and Denmark, and Catholic ones from Italy. They were seen as novelty religious items sold alongside crib scenes, and Christmas cards in Christian bookstores and cathedral shops.Advent calendars first got here into shops within the British high street in November 1956, selling for 2 shillings each. An commercial within the Bucks Examiner explained “there may be a special kid’s ‘Advent calendar’ on sale within the shops which helps to pass the time until Christmas Eve by revealing a recent picture for every day in December. This calendar, which is already extremely popular on the continent, appears in England for the primary time this festive season.” 

Another commercial within the Leicester Evening Mail explained: “From the continent comes an unusual calendar for Christmas, especially for kids — the Advent calendar. It is a brightly colored picture with sections semi-cut, each bearing a number from one to 24. These open like a bit door. Behind each door is a unique picture. Beginning on December 1 the kid opens door primary, on December 2 door number two, and so as much as the last and largest door, number 24 which, when opened on Christmas Eve, reveals the Nativity scene.”  Then from 1959 the British Polio Fellowship produced the primary charity Advent calendar, which they continued until 1967. The Nineteen Sixties saw the event of the industrial marketplace for Advent calendars designed and printed within the UK. In 1966 an advertiser wrote “Shops now sell Advent calendars, a novel idea from the Continent. A small ‘door’ for every day of Advent opens and divulges pictures symbolising Christmas. They are fascinating for kids and price from two shillings each.”

Modern Advent calendars

It was in 1971, that Cadbury’s first launched a chocolate Advent calendar within the UK. It was then not until the Nineteen Nineties, that novelty Advent calendars, often with little or no religious content, really took off. Today Advent calendars are used across Christian traditions and in addition in largely secular settings. They function as a industrial countdown and, in additional traditional forms, as a way of teaching the weather of the Christmas story.

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