‘Our tins are here to remain,’ says Lyle’s Golden Syrup manufacturer

Tate & Lyle Sugars – makers of Lyle’s Golden Syrup – have said that the design for his or her tins will not be changing after backlash over a rebrand that removed biblical references from the emblem and a few products.

The company has been on the backfoot since unveiling a recent design that will likely be rolled out across certain syrup products from this month. 

It has said that the standard tins won’t be included on this rollout. 

“As you would possibly know, our tins have featured the identical design since 1883, and our original logo is precious to us,” it said.

“We even hold a Guinness World Record for the longest unchanged packaging design, and it is a record we do not plan on giving up. Our tins usually are not changing.

“The recipe for Lyle’s Golden Syrup stays unchanged too, featuring the identical delicious taste that has been loved for generations, and made with only one ingredient at the identical factory in East London because it has been since 1883. Our tins are here to remain.”

The original logo and design featured a lion surrounded by a swarm of bees in a reference to the Old Testament story of Samson and the Lion. 

After killing the lion, Samson eats a few of the honey made by bees swarming around it. 

The story was the inspiration for devout Christian founder Abram Lyle’s original 1883 design of the tin and it was accompanied by words from the story, “Out of the strong got here forth sweetness.”

The logo has been modified to point out only a lion’s head alongside the words “Lyle’s Golden Syrup”, prompting criticism from Christians. 

Sam Margrave, a member of the Church of England’s General Synod, told The Telegraph: “Bible stories have appealed to families for millennia.

“There is nothing modern about ditching tradition or sidelining Christian messaging. I enjoy Golden Syrup with my pancakes on Shrove Tuesday every yr.

“I’m sure the Lyle business doesn’t mind benefiting from sales and Christian branding every Easter, so why do they feel the necessity to eradicate their reference to their Christian founder’s iconic logo which tells a story that works for each generation? Did they ask anyone in the event that they were offended by Christian messages?” 

Evangelist David Robertson said, “It is simple to mock and indicate that nobody got here to faith due to seeing an obscure Bible verse on a syrup tin, but that misses the purpose. This story is only one piece in a thousand-piece jigsaw which illustrates how branded, bland and unbiblical Britain is becoming.”