The British confectionery company Cadbury is under fire from Christians for promoting chocolate eggs as ‘gesture eggs’ ahead of the Easter holiday, notably omitting the word ‘Easter’ from its marketing.
The decision has stirred discontent amongst some Christians who accuse the corporate of attempting to diminish the importance of Easter.
They query why the term ‘Easter’ is being faraway from chocolate eggs, a product widely related to the vacation.
Tim Dieppe, from the Christian Concern policy group, remarked, “If it wasn’t for Easter, we would not have a reason for Easter eggs.”
This shouldn’t be the primary instance where Cadbury has faced backlash for removing ‘Easter’ from its marketing campaigns. In 2017, the brand drew criticism for renaming the ‘National Trust Easter Egg Trail’ to the ‘Great British Egg Hunt’.
Then-prime minister Theresa May, daughter of a vicar, described the move as “absolutely ridiculous”, with the Church of England also accusing Cadbury of “airbrushing faith”.
Cadbury defended its actions by stating its aim to cater to a various audience, including non-Christians, asserting, “We invite people from all faiths and none to enjoy our seasonal treats.”
In response to the recent criticism, a Cadbury spokesperson reaffirmed the corporate’s commitment to Easter, emphasising that every one Cadbury Easter shell eggs within the UK clearly reference Easter on their packaging.
